Welding Alloys Group

Vision and values

Welding Alloys Commitment

The continual growth of the Welding Alloys Group is attributed to our products, our customer relationships and our people.

In order to be successful we are focused on employing motivated, talented, competent and informed people who can initiate and manage a constantly changing and challenging environment that exists in our rapidly growing company.

We see our people as part of our competitive advantage and we believe that our shared and “lived” values are essential to continued growth.

Welding Alloys Vision

To continue to be the go-to provider of advanced welding consumables, of automated equipment for wear protection and of engineered wear protection solutions.

Core Values

  • Innovation
    We use our technical strengths to design and manufacture innovative products and solutions that provide 100% customer satisfaction.
  • Quality and Service Excellence
    We focus on delivering superior quality, industry-leading service and technical support.
  • Customer Focus
    We put our customers first, actively listen to their needs and partner with them in the pursuit of excellence.
  • Ethics
    We operate in an open, safe and enjoyable environment in which trust, honesty and integrity prevail, and high professional and ethical standards are observed.
  • Growth
    By doing all of the above, we will grow profitably, as a company, as a team, and as individuals.

Business Principles

  • The Group will act responsibly in order to protect the health, safety and welfare of their employees.
  • The development of all employees and the promotion of leadership and of employee commitment to the Group is encouraged.
  • The Group will maintain a strong commitment to the reduction of waste and energy usage, and promote a sustainable physical environment.
  • The Group will maintain a value added culture by keeping a close relationship with customers and finding cost effective solutions to their needs.
  • The Group will have a strong and effective management team with a competitive spirit in the market place.
  • The Group and all employees will demonstrate a continued ability to adapt to technological changes and market forces as required.
  • There is a culture whereby new ideas are encouraged to come forward and are recognised.
  • The Group demonstrates a good neighbourly relationship within its local communities.
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News & Events

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02/07/2018

Click here for our latest news and information!

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13/06/2018

During the first quarter of 2018, the Sales Academy continued to train Welding Alloys sales forces, focused around the ‘Sparky’ sales process. There were two sessions conducted, one in Poland and the other in Germany.

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06/06/2018

"I have been working for WAFE for almost 7 years as a Sales Coordinator. During my years of service, I have had some great times (lots of laughter with lovely colleagues and bosses) but also a couple of difficult moments (e.g. the first time I had contact with JDE)."