China dives into the 'Blue Ocean'


As part of its “Blue Ocean” strategy to develop new markets, WA China has been placing resources behind the development of STELLOY wire sales in China. The China STELLOY market was identified as a large market opportunity, in particular regarding valve cladding applications!

Pictures: STELLOY 21 TIG clad on a component of an engine on an icebreaker

Since the start of 2017, WA China’s sales team with support from WA France has been focused on developing end-user customers and distributors. So far the results have been fantastic with sales up well over 100% on the previous year and a prediction to double again in 2018.

Picture: Glen Long, Product Manager - Lucy Wang, Product and Sales assistant - Young Lee, Sales Manager

Well done to the teams in China and France, this is a great start that is looking even more promising for the future!

Glenn Long, Welding Alloys China Product Manager


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